Why your business needs an explainer video

“Does my business need an explainer video?” we hear you ask.

It absolutely does. And here are a few reasons why.


With a third of online time spent watching video, it’s clear to see why it’s a crucial element of your online marketing strategy.  Four times as many customers would rather watch a video about a product than read about it, and people spend on average 88 per cent more time on websites with video than without. The figures say it all. Plus, it will make your sales pitch more exciting and grab more attention.


Whether you need to explain your business or a product, it’s a fact that the human brain processes visual images almost 60,000 times faster than text. Plus, 90 per cent of the information that comes to the human brain is visual. So if a customer has seen an explainer video about the product or service you’re offering, they’re more likely to remember you when they need you. They’ll be in touch before you know it!


As long as it’s SEO-optimised, Google’s algorithm ranks sites containing video more highly.  And Google loves high-quality, rich content, so make sure you give it the attention it deserves.


By monitoring how many people are viewing your explainer video, you can gauge how much interest there is in what you’re offering. Including video on a landing page can increase conversion by 80 per cent, so it’s a great sign if people are lapping up your homepage video content.


Video gives you more scope to explain more clearly exactly what your business or product is about. An explainer video is the next best thing to allowing your customer to touch and feel a product, or to using your service, for themselves.


Watching an explainer video will help potential customers to feel closer and more connected to your business, even if they’ve never met you or used your products or services before. It’s also a great way to showcase your business’s personality and culture.


If you’re a big believer in the written word, don’t fret. It’s important to include text in your video. Some 85 per cent of Facebook videos are watched with no sound, so you need to make sure your explainer video can be fully understood with or without.


Video is perfect sharing fodder! An impressive 92 per cent of mobile video viewers share videos with others. So having an explainer video that perfectly sums up your product or business could be very helpful if you can get it into the right hands.

Here’s an example of one of Native Video’s recent explainer videos, produced for our client:

Baby Elegance Venti from Native Media on Vimeo.