According to The Guardian newspaper: “Video is the future of content marketing. That is, if it’s not the here and now.”
We cannot disagree. The statistics speak for themselves. Here are a few shared by The Guardian website:
- 64 per cent of marketersexpect video to dominate their strategies in the near future
- YouTube receives more than one billion unique visitors every month.
- One in three Britons view at least one online video a week.
- By 2017, video will account for 69 per cent of all consumer internet traffic and video-on-demand traffic alone will have almost trebled.
The video sector’s growth has been phenomenal in recent years, with consumers looking to video for everything they need: information, education, entertainment. Marketing-savvy businesses are all looking to get a piece of the pie – and rightly so.
But what’s is it that’s so good about video?
The Guardian hits the nail on the head in its article: “When it comes to potential reach, video is peerless.” Video’s natural channels – primarily YouTube and Facebook – are used by billions of people. And on those channels people habitually share, over and over and over again. Especially when they come across a decent video.
Done right, video is easy to watch, understand, digest and remember. It doesn’t have to cost a bomb but it can boost the credibility of your brand no end.
What’s stopping you? Don’t get left behind – it’s time to get involved.