Video – don’t consider content marketing without it

According to The Guardian newspaper: “Video is the future of content marketing. That is, if it’s not the here and now.”

We cannot disagree. The statistics speak for themselves. Here are a few shared by The Guardian website:

The video sector’s growth has been phenomenal in recent years, with consumers looking to video for everything they need: information, education, entertainment. Marketing-savvy businesses are all looking to get a piece of the pie – and rightly so.

But what’s is it that’s so good about video?

The Guardian hits the nail on the head in its article: “When it comes to potential reach, video is peerless.” Video’s natural channels – primarily YouTube and Facebook – are used by billions of people. And on those channels people habitually share,  over and over and over again. Especially when they come across a decent video.

Done right, video is easy to watch, understand, digest and remember. It doesn’t have to cost a bomb but it can boost the credibility of your brand no end.

What’s stopping you? Don’t get left behind – it’s time to get involved.