The way we consume news is going through a massive overhaul – and video is having its moment.
While traditional methods of journalism and storytelling are becoming less popular, video is currently the favoured medium – a result of the rise of the smartphone and the plentiful social networks that make sharing content so easy. Not to mention video’s unrivalled ability to engage and entertain.
Video is huge. So much so that The Huffington Post has published a 3,300-word blog on the matter, titled ‘News in motion: How video is affecting journalism’. Writer and comedian Jonathan Savitt approached nine figures who work in news, journalism and video for their thoughts on the transition to video – and whether it will begin to replace more traditional, written methods of journalism.
His findings? “Video does seem like it’s becoming more of a focus for outlets that weren’t already in that space. I think that’s because of a couple things: competition and resonance,” said Caty Green, Managing Editor of The Atlantic.
“We’re all competing for audience attention. I think we’ve also started paying more attention to how deeply our audience can connect with video content. It’s been a tenet of broadcast for decades, but it’s taken some of us longer to understand that expanding the sensory experience of news consumption does add a little somethin’.”
Here’s a snippet of what some of his other subjects had to say:
- “There is definitely pressure on all news outlets to make original video a bigger part of their operations, both because it can be monetised with video ads, which advertisers love, and because it can be repurposed on social media. This is especially true on Facebook, which has taken steps to prioritise posts by news organisations that contain video.”
Matt Wilstein (Entertainment Writer, The Daily Beast)
- “I do think that incorporating video into every online news post is becoming a huge priority.”
Ryan McKee (Digital Writer and Producer, Late Late Show with James Corden)
- “Video is so immersive and powerful that storytellers would be silly not to embrace it as part of their playbook.”
Matt McFarland (Tech Reporter, CNN)
- “I think video does serve a purpose in helping to inform faster and sometimes in a more entertaining or engaging way. Videos are literally made to be eye-catching.”
Rachel Zarrell (Director of Daily Video, MTV News)
Read the full article here.