In this day and age, video is for everyone. Truly.
YouTube has over one billion users – almost a third of all the people who use the internet. It is used in 88 countries, translated into 76 languages and has an average mobile viewing session of 40 minutes. There are 2.8 billion smartphone users in the world, owned by people who love consuming – and creating – video. And the human brain processes video 60,000 times faster than text.
There’s no ignoring statistics like that. Video must be for you.
But what if your product isn’t the most exciting innovation in the world? What if your base isn’t fancy enough for filming? What if you don’t have a big budget available? Don’t fret – because there’s a way around all of this, and there’s a type of video for everyone.
Video is an excellent storytelling medium – arguably the best there is. And every business has some kind of story to tell.
Here are a few questions you might like to ask yourself when considering how to fit video into your marketing plan:
- Does your company have an interesting narrative or background? Tell your story
- Do you or your business have useful expertise? Share it
- Does your product or service need explaining? Create a product or service demo
- Do you wish more people could see and feel your product? Film it
- Do you have lots of happy customers who could share their story? Broadcast their testimonials
- Do your customers ask lots of questions that need answering? Film your FAQs
- Do you have an engaged customer base who might like to get involved? Challenge them to create and share their own videos
- Do you have great people who work in your business? Give them their moment in the spotlight.
These are just a few of the types of videos you might, as a business, consider creating.
Video is an excellent seducer. It encourages empathy, tugs on heart strings, evokes passion. It’s entertaining, it instills trust, it is memorable – and people emotionally attach themselves to its subject. People love engage with faces on a screen. But if your surroundings, offices or even people are not camera-friendly or don’t fancy five minutes of fame, consider animation – another excellent (although more costly) way to get all the benefits of video.
Everyone can be a videographer today – we carry cameras in our pockets. But if you want your video to reflect the quality products and/or service that your business offers, consider hiring a professional to capture your story on camera. You might be pleasantly surprised at the cost of video today.
The fact is this: 52 per cent of marketing professionals name video as the type of content with the best ROI. Video is definitely for you – and there’s undoubtedly a type for you.
It’s time to mount that wagon and get your slice of the pie.