Author: William Studholme

The rise of video on social media


Video content has taken over the internet. CISCO has predicted that by 2020, online video will account for more than 80 per cent of all online traffic, which means video’s future is very, very bright. But why is it that video is outperforming everything else? Mostly as a result of its incomparable reach, impressive shareability

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Eight top tips for creating video for business


When you first start using video for business, it’s daunting. You might want to tell a story, demo a product, cover an event, train employees, share your expertise with the world or tell people about your brand but whatever it is you’re looking to do,  there’s a lot to consider, especially if it’s new ground

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Three ways to create incredible video for business


If you’re a business owner or marketing professional, it’s likely that creating brilliant business videos is part of your remit. There’s a whole raft of stuff to think about before getting started, but we’d suggest considering the below as your first port of call. 1 Create an engaging narrative We’re bombarded with marketing messages from

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Why your business needs an explainer video


“Does my business need an explainer video?” we hear you ask. It absolutely does. And here are a few reasons why. EVERYBODY LOVES VIDEO With a third of online time spent watching video, it’s clear to see why it’s a crucial element of your online marketing strategy.  Four times as many customers would rather watch

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It’s all action for Native Video!


Native Video, the number one production company for the nursery industry has had a fantastic start to 2017. Demand for their videos is soaring thanks to their industry knowledge and emotive style. From small to large businesses that specialise in everything from pushchairs, bouncers and baby bottles, Native Video is now producing first class videos

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Boosting your SEO with video


The ever-rising popularity of video lies in its undisputed effectiveness. When it comes to awareness, education and – ultimately – sales, its powers are unrivalled by other channels. But did you know that video can significantly improve your SEO, too? For search engines, the presence of video is a strong indicator that you are offering

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Video for Facebook – how to get it right


By 2019, 80 per cent of internet traffic will be video – or so they say. That’s some projection – but it’s one well worth noting. And what is this being attributed to? Facebook, of course. According to The Huffington Post, Facebook is responsible for more than eight million video views per day. Owen Lee,

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Video – don’t consider content marketing without it


According to The Guardian newspaper: “Video is the future of content marketing. That is, if it’s not the here and now.” We cannot disagree. The statistics speak for themselves. Here are a few shared by The Guardian website: 64 per cent of marketersexpect video to dominate their strategies in the near future YouTube receives more

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It’s the video age – according to the Huffington Post


The way we consume news is going through a massive overhaul – and video is having its moment. While traditional methods of journalism and storytelling are becoming less popular, video is currently the favoured medium – a result of the rise of the smartphone and the plentiful social networks that make sharing content so easy.

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Is video for you? What video is for you?


In this day and age, video is for everyone. Truly. YouTube has over one billion users – almost a third of all the people who use the internet. It is used in 88 countries, translated into 76 languages and has an average mobile viewing session of 40 minutes. There are 2.8 billion smartphone users in

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