5 Ways Video Can Enhance Your Brand


If a picture is worth a thousand words, how many might a video be worth? Everyone’s creating video in 2016 – and with very good reason.

Discover five ways that video can enhance your brand:

  1. Increase awareness.

Media habits are changing. Watching video makes up a whopping third of time spent online and, since 2013, video consumption via smartphone or tablet has increased by 170 per cent. Plus, 92 per cent of mobile video consumers share with others and video generates 1,200 per cent more shares than text and images combined; and word of mouth is a powerful way to expand your audience.  Since video has become more readily accessible and can now be distributed at the touch of a button, it’s a game changer. If you want your brand to be seen – and remembered – it’s time to take action.

  1. Connect emotionally.

Video enables you to deliver a message with impact and engage your audience on an emotional, personal level that words on a page just cannot compete with. Although people might not remember what you say – regardless of your medium – they will always remember how you made them feel. That’s where video comes into its own. It will humanise your business, convey your passion and create a stronger bond between you and your audience.

  1. Tell a story.

Through video, you can visually tell a story that will always beat any kind of traditional sales pitch hands down. Plus, it provides the perfect opportunity to showcase your brand’s personality. You can shorten your audience’s transition from stranger to customer with a video that helps them get to know you better

  1. Share your expertise.

By using a video tutorial or demo to educate your audience on a product or service, or to showcase your expertise, you can ‘speak’ to your potential customers and appear helpful and familiar, building trust and giving them the feeling that they are already getting excellent customer service. It’s worth noting that 74 per cent of millennials say that video assists with comparison when shopping online and 40 per cent of consumers saying video increases the chances of them purchasing a product on their mobile device.

  1. Boost your website.

A website with video is streets ahead of one without. For a website with video, the average conversion rate is 4.8 per cent, compared to 2.9 per cent for one without. Plus, visitors are likely to spend longer on your site if you include video. Video will help make your website a compelling, all-round experience that leaves your audience feeling like their visit was worthwhile.